Designing logo for a brand and making it long lasting is not a matter of joke. The symbol or the image should be memorable, perceptible and recognized right away. One look at it, and people should be able to recall the image, thus hinting them about the mission, vision and philosophy of the company. The core business message should be communicated quickly and effectively.
Only a professional with sound design degree and experience can create a successful brand logo. The designer has to research on the business, the target audience, brainstorm, conceptualize ideas, sketch, and finally give final shape to the rough drawings using design software.
To know how a permanent impression can be created with a brand focused logo, read on..
Brainstorm Using Paper and Pen: It is enticing to create marvelous shapes using the PC and design applications, but it will do you good by brainstorming using pen and paper. This is the best way of unlocking your creative imagination and make your monogram more meaningful.
Get Rid of Complications, Embrace Simplicity: What are the common elements in the monograms of Nike, Apple and Google? Have you noticed? All of these trademarks are remarkably simple, yet impressive. They have been successful in creating an ever lasting impact on customers. Therefore, make your business logo more powerful by embracing simplicity and getting rid of abstract or intricate elements. That’s because simple brand marks are easier to remember.
The graphical representation of your firm should convey a message that is clear and easy to understand. Trying to be too clever by incorporating abstract elements will do more harm than good. Too much of abstractness will make the message blurry and the trademark will be not be memorable. Therefore, bring more clarity by integrating simple and comprehensible components.
Switch to Vector Images: You might be asking why opt for vector images? What’s so special about them? Well, vector images are derivable from mathematical equations and it is also easier to re-size them without much effort. This brings more clarity to your company insignia. On the contrary, raster images are derived from pixels, and will have no clarity when the size is altered.
Segregating Text from Graphics: How do you wish to go about the designing process? Will you integrate both text and graphics? If yes, then it is wiser to design them one by one. The graphic and the text should stand out individually. This way you will be able to better focus on the designing process like kerning, adding graphics and things like that.
Stay Away from Cliches: Trends come, exist for sometime and then vanish. Let’s take an example. Consider the swoosh of the Nike brand. This particular trend have been used for several years and by many enterprises. When the trend starts being overused, it looks outdated no matter how creatively executed. A successful emblem is one that passes the test of time. Therefore, cliches should be avoided.
Kerning: If it is a font based symbol, then spend some time in selecting the right font and also altering the space betwixt the characters. This process is known as kerning. However, ensure that you do not overdo it as that might distort the monogram. Therefore, stick to adjustments that are necessary.
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About Author: Jayati Bhattacharjee is regular author and is associated with Logo Design India which is a reputed logo design company in India which build brand logo that have a long lasting impression on customers. If you want to build brand logo then contact www.logo-design-india.com.