A wise business marketer knows that while social media is carefree and fun, business objectives have to be cleared. For any business, the main objective is to earn. In today’s marketing climate, simply screaming “Buy Me” rarely works anymore. Even giant, world-renowned brands have adapted the long route to harvesting the fruits of sales. Social media marketing starts with building communities in social platforms like Twitter. The next question is how does a business make money from acquired Twitter followers?
Converting Twitter followers into loyal customers is both a science and an art. Below are 3 highly effective techniques in turning your followers into customers.
- Tune in to the human psychology of social media users.
There’s a psychology behind the human behaviors of social media users. You should be interested in the psychology of social media users because these people are the world’s consumers, which means these comprise your current and potential customers. Understanding the behavior of your Twitter followers and tuning your social media marketing strategies around these behaviors often leads to purchase, and ultimately, customer loyalty assuming you offered them products and services that are highly functional and useful.
- Integrate the smart marketing approach.
Sadly, most marketers barely have any inkling how to monetize their Twitter followers. The message that stuck in their heads is only to tweet as much as possible just to prove that their account is active. But really, that’s just tantamount to shooting in the dark. Smart social marketing means you know the how’s of Twitter audience engagement by tweeting useful targeted content, awarding customer or follower loyalty, and making your followers feel important.
- Grow your customer base wisely.
Growing a customer base out of your Twitter followers is the most sensible step you can do amidst all these social media marketing hype. It’s the like picking a ripe fruit staring at you right under your nose. Make no mistake about it though, it’s easier said than done. Again, most marketers hardly know what to do with the accumulation of followers or fans. Countless opportunities to make a tremendous spike in sales have been left to unnoticed due to the main fact that business marketers didn’t recognize them. Your Twitter account is the best customer service platform you’ll ever have – it’s brief and easy for people to get in touch. A tweet of your brand or a mention should not be left ignored in thin air.
Bearing in mind these 3 crucial points assures you’ll be steered into the right direction in building your brand’s reputation online and making an impressive ROI for the money you invested in your social media marketing planning and strategizing.
About Author: Jonathan Kane helps businesses gain social media proof and presence through the BuyRealMarketing.com website and its official blog that covers working social media marketing practices, how-to’s and updates for today’s web marketer.