Social media is all about interaction. Social sites can create a heightened sense of consumer awareness for your product in a way that traditional advertising efforts cannot. Users of sites like Facebook, Twitter, foursquare, and Google+ enjoy sharing the brands they are interested in with friends and family. This phenomenon is fueled by users’ desire to incorporate certain brands and trends into their persona, and as such is a key element of modern business. By successfully augmenting online presence with social media, companies stand to bring their brand to the attention of customers on a daily basis and increase income in the process.
Simply creating a page for your business on Facebook is a strong start. Just remember, pages that don’t get updated are never read. So you’ll want to routinely update your page with news on current projects and promotions, and photos. Permitting users to comment on your updates is a great way to draw interaction. Just be mindful of online reputation management, because negative responses are inevitable. Often, the manner in which your business reacts to negative comments can be more important than the actual comments. Keep it professional, and don’t delete valid discussions. Above all, it is best if a company makes sure that the tone and nature of its pages does not seem like spam to users who want real interaction.
Sites like foursquare and Google present the opportunity to provide localised interactivity through social networking. Using geographic feedback, these sites can help your customers pinpoint your brick-and-mortar stores or locations where your products are sold. The ability to broadcast current location is making its way into an ever-increasing number of mobile devices, driving the popularity of location-sensitive social media to new levels. Google place pages are another avenue of gaining user-generated content relevant to your business. Using place pages, customers can provide feedback and reviews visible to other people interested in your business.
A similar phenomenon is Twitter. Twitter users can “tweet” about products, services, and events in real time with friends and global Twitter users searching for the same hash-tagged search query. This function is insanely popular. Your business can offer a Twitter page that helps keep users informed about new products or events, and customers can share the things they like publicly. Again, the allure for users is the chance to make their online personality comprehensively represent their interests.
Using social media effectively, a business can elevate awareness surrounding its products and services. As an extension of pop culture at this point, the social networking and media sites are an incredible tool and platform for informing the public. The sheer number of such sites and pages does create an element of noise, which is exacerbated by companies competing for attention. By regularly updating your business’ social networking outlet pages, and being fair and balanced in allowing user interaction, your business can raise its voice well above the den of noise found on the web.
About Author: Joel Mayer writes for http://www.australianwebmarketers.com.au and loves researching and writing about SEO.