How to lower your site bounce rate and improve user experience

It is always disheartening to see the bounce rate of your website increasing. Let us try and understand the reason for that but before we get to that, let us understand the difference between ‘bounce rate’ and ‘exit rate’ of a website as it is usually confused with. If you are using Google Analytics, you will probably be aware of the term ‘Bounce rate’.

In simpler term, bounce rate refers to the percentage of people who leaves the website from the same page that they entered in, without exploring any other pages of the website. In the other hand, the exit rate refers to the percentage of visitors who clicks the link for different websites and are not actually intending to close your website. They might or might not have visited other pages of your website.

With that clarified, let us look at few techniques or tricks that can help you reduce the bounce rate of your website.

Avoid Excessive Ads:

The first impression of the website is the most important step at reducing your bounce rate. Even though the design of the website plays a major role in providing a good first impression, a better option is to place your ads at the right places and to ensure that the website is not over crowded with irrelevant ads. This could be a major turn off for the customer’s visiting the website as ads can be very distractive and gives your website a spammy – look.

Reduce the loading time:

The loading time of your website plays a major role in determining the bounce rate of your website, “longer the wait, higher the bounce rate”. The reason being, in the time they wait for the website to load, they usually tend to look for other options which might determine your website to be worthless to them. The use of smart phones also impacts your website’s bounce rate. If your website is not optimized for mobile viewing, it would take a longer time to load hence proving more opportunities for the customer’s to find other alternatives.

Adding internal links to the page:

The process of adding internal links is simple but has proven to be very effective. All you have to do is, set up a link for certain keywords in the contents of the page. If the right keyword if hyper linked, most of the customers tend to click on these links knowingly or unknowingly thus reducing your bounce rate.

Analyze your keywords:

Look for the keywords that has higher bounce rate and see if your website can be customized to highlight those features or service. Also, be aware that it is worthless to buy a keyword if the website does not provide exactly that service.

Open external links in new tabs:

Almost all websites have reference to other website on them. When a customer clicks on those links, your website will be closed and the customer would be taken to the other website that they are interested in. Once that happen, the chances of that customer coming back to your website is close to zero. Thus, opening these external links on a different tab provides the customer with the information they are interested in and at the same time keeps your website open.

In conclusion, if these simple tricks can be implemented on your website, you would definitely see the bounce rate reducing.

About Author: Jason Smith is an online consultant for Maxwell, software for contractors. Jason likes blogging about online strategies that are related to SEO, Content, PPC & Lead generation. In his free time he likes to study about web designing and practice Jiu Jitsu.


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