Importance of One Way & Reciprocal Links in SEO

Links are an important tool in SEO.  When a site C has a link to another site B, the message relayed to the search engines is that site B must be good, and important, because there is a site which is sending people to that site from their own page. There are several types of links that are used to enhance SEO. Let us examine the most commonly used types.

Reciprocal Links

These are best described by the saying, ‘you scratch my back, and I will scratch yours’! If we continue with the previous example, site C will have a link taking people to site B, and site B will have a link that takes the visitor to site C. reciprocal links helped in increasing page ranks in the early days. But many SEO companies misused and overused this practice with the result that search engines started clamping down on it. Many links were artificial. This means that there was nothing being mentioned about the site (C) or the products that site dealt in, but still there were links to that site, simply because that site also agreed to have a link to their site (B). It was purely for the purpose of deceiving search engines and had no real benefit for the visitor to the site.

But it is still useful to your site and beneficial to the site visitor if the link is genuine. For example, let us say your website is XYZRouters.com as you’re selling Wi-Fi routers.  Suppose a site has an article on the best routers for home use, they could place a link on that page, directing readers to your website. This way those who really want to buy a new router after reading that article can come to your site to check out the available models. This is known as the referral benefit. So you see that the benefit is strong when it comes from a site that is RELATED to your site. And you could link to that website as your potential customers will be able to read about the benefits of buying a router, and will be able to get unbiased reviews of routers and so on. You may lose out on page ranking because of the search engines’ new policy on reciprocal links. But if you exchange links with a related site, you are quite likely to be able to generate more leads and actual sales.

One Way Links

The name is self explanatory. There are several types of one way links. One type could be someone else linking to your site (if their site is related) because they think your products are good, but you don’t necessarily link back to their site. Another is you maintaining a separate site in which you post interesting stuff that is relevant to your business or industry, like the latest developments, news, new products, and so on; on that site you provide back links to your own site. This way those who read the articles have the means to go to a site where they can buy the products that are being talked about in that article. You can also comment on blogs or articles and participate in forums and leave a link to your site there, and do press releases or leave links on social networking sites. You can also submit your site to online directories, and submit articles to article directories.

You can follow either or both of these methods to generate leads; just remember that the site to which you link or which links to you, MUST be related.

About Author: Robin Mckenzie has been writing articles related to Technology News, Gadget Reviews and How To’s and does guest posting for Buycenturylink, a site that offers great savings and up-to-date information on consumers broadband internet and cable. With service from Centurylink, you get top-speed internet, excellent value, and award-winning security.


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