If you are serving local customers with your business, then not only is it important, but it is imperative that you constantly focus on local SEO. You will have to make ongoing and consistent local SEO efforts. Simply having a website and expecting that your local consumers will find it will never be enough. So, if you think your local SEO is not good enough or you not made any local SEO efforts whatsoever, then you should consider the following 5 simple tips to improve your local SEO.
1. Creating local content
You probably already know that are an effective way of creating content for driving traffic is by blogging. However, if you want to attract customers to your website who are particularly in search of the services you are offering, then just about any subject matter will not do. The content in your blog should be related and relevant to the local services you are offering. To improve your local SEO, you should also focus on creating content that relates to your location and include keywords in your content that your clients or customers will most likely search for. As long as your blog’s content is relevant, it will rank in search engines for “your service + your city”.
2. Claiming your business on review websites and local directory listings
Another thing you can do to improve your local SEO is to get your website listed on free citations, like online yellow pages. Although this might be time consuming and tedious but your customers will be able to find your website effectively if it is added to local directories. You can improve the Local search engine ranking of your website by adding it to various paid and free local directories. Additionally, further increase your site’s visibility among prospective and existing customers by adding your site to local review sites, like Google Places and Yelp. To do all of this you will have to spare a couple of hours every week but in the long run this will prove to be beneficial for your local SEO and your business.
3. Getting on Google +
Even though Google+ might not be doing much currently, the SEO ranking of businesses in Google will be greatly impacted soon enough. These days, when users with a Google account, like Google+ or Gmail, search for some service, along with normal search results Google+ business pages have also started to be displayed by Google. After the complete integration of this funciton, businesses will gain a competitive advantage once they start building a network and content on their Google+ page. If you have not created a Google+ page for your business, you should create one right now. Google quoted that it will favor business profiles with larger networks and most content.
4. Getting involved locally
Being genuine is one rule of the thumb that should be implemented and followed by every business owner. Some old fashioned networking and good intentions can go a long way. Although networking online has become easier because of social media, but it won’t be complete without hard, cold local networking. If you wish to target a local audience, then making real life connections by getting out there will become necessary for you. Rather than simply using statuses or tweets, use them to break the ice and make an effort into getting to know your local audience and business owners. This will not only increase your online exposure but will allow you to get to know the people around you.
5. Getting local links
A foundational approach to strengthen local SEO is to build backlinks. On the internet, backlinks to a website serve as a form of currency. Apart from your Google+ activity and keywords, Google determines the relevancy of a business website on the Internet from backlinks as well. Trading links with other business owners is a very easy way of getting excellent backlinks to your business website.
Local SEO is something you will have to essentially focus on if you are gearing your online marketing efforts towards business within your locality and neighboring cities. Local SEO is a marvelous form of online marketing and will help you attract a surprisingly large number of local customers, especially if you follow the mentioned 5 simple tips.
About Author: Rahul Makhija has been in the internet marketing industry for more than 6 years. For more information you can visit Harbor Internet Marketing. He is an expert on SEO & PPC tactics and in his free times likes to read and understand about human behavior.