Facebook is not only an avenue for communication and socialization; it also plays a big role in online marketing. With this social network, you can apply several SEO techniques that can help you gain more friends and even more likes. If you want your page to become renowned in your district—and perhaps the entire world— then here are the top ten Facebook strategies you need to put into action.
- 1. Come up with the best title possible.
For your Facebook page to be successful, you need to concoct a title that is catchy but related to your business all at the same time. The page title defines your company, so it needs to be right within the scope of your business. Avoid using famous keywords that don’t relate to your page, as it can do more harm than good.
- 2. Create a related URL.
Apart from creating a quality yet related title, you need to come up with a relevant URL as well.
- 3. Add content teeming with appropriate keywords.
Both SEO and Facebook require you to create content that includes keywords that close to the top of your webpage. If possible, put these keywords in the “About” section.
- 4. Add more keywords.
After putting the vital keywords in the “About” section, don’t forget to incorporate other keywords and links in the “Info” area. Doing so can help you boost the Google or Yahoo ranking of your Facebook page.
- 5. Create Static FBML.
FBML is Facebook’s version of HTML, allowing you to create a web page within a box or tab. Remember to put static content in these FBMLs; after all, it’s an effective way to optimize your page.
- 6. Add links to your webpage.
Another way to increase visitor traffic to your company’s website is to embed links. It’s one way to increase backlinks, which are important in increasing your search engine rankings. You can also place the link on your status, or you can utilize the “Attach Link” Facebook feature.
- 7. Don’t forget the photo captions.
Uploading images of your company’s products and services is a good way to spread the word. However, it’s also important to add captions to your pictures. Your potential customers are not wizards who can guess what’s happening just by browsing through your photos. These captions are important as they can generate more buzz about your company.
- 8. Embed a “Find us on Facebook” logo on your website and blog sites.
As it has been said, the more inbound links your Facebook page has, the better its page rank will be. One way to achieve this feat is to embed a “Find us on Facebook” logo on your company website and blog sites.
- 9. The more fans, the better.
Make sure to campaign your Facebook page in order to have more fans. The more fans, the more inbound links you can generate within Facebook. Again, it’s a great way to climb the higher echelons of Google and Yahoo.
- 10. Encourage fan interaction.
Each fan review, comment, and like increases your intra-Facebook linkages, which in turn, makes your page more and more famous.
Given these top ten SEO strategies, you can always rely on Facebook in helping you dominate your field in just a few clicks.
About Author: Sunny Popali is SEO Director at http://tempocreative.com. Tempo Creative is an Arizona Inbound Marketing firm that has served over 700 clients since 2001. Tempo’s team specializes in digital and internet marketing services including web design, SEO, social media and strategy.